lead: Xu Zhiming oral actually he is my second business

lead: Xu Zhiming oral actually he is my second business. Prior to this, my 15 years in business Aotu bookstore, quite reputation in the advertising industry. There are many professional bookstore abroad, but China does not see more. About seven or eight years Xu Zhiming oral actually fast bag is the second time I. Prior to , I am 15 years has been in the business of dragon media bookstore, quite reputation in the advertising industry. There are many professional bookstore abroad, but China does not see more. About seven or eight years ago, I became aware of the dragon media do a little, it was more like a workshop, for me is a way of life. At present, it has ten consecutive years stable at seven or eight water amount, not too big change. so I try to plan something new, it must have the commercial pattern and potential, and can quickly copy and expansion. Exactly, I started looking for the answer, in addition to the rental shop and Dangdang, excellence in these two kind of patterns as a proposition, if there are any other book sales? The former rent rises to bear, the latter Dangdang, excellence oligopolistic dominance, beyond the basic game. and I started to re looked at books of this industry. China a year there are 160000 new books, but which sold 100000 fewer, tend to be concentrated in between four hundred or five hundred, this proportion is more than traditional law 80:20. If we can focus on the top of the Pyramid breakthrough, or have the opportunity to. So, I thought of opening a service a few people online bookstore. like a fast food like to send the book this idea into practice, is today’s fast bag. and many other companies, he is not a strictly according to the western sample. Can only say the object reference is McDonald’s. since last year, I studied many channels and sales methods, including cinema, gym, children’s palace, electric city etc Later found a noon, McDonald’s and other fast food attendant began to The stream never stops flowing. in this city. There was a time I even will often go to McDonald’s, see it one day how many distribution list, every single average how much, how many attendant. This inspired me, could sell books like a fast food? initially was lack of questioning voice, the book is after all not as strong food, drug products of this function, it is necessary that fast? I later realized, people don’t mind quickly, because in the past there is not a similar service. As I always think, network bookstore maximum value not discount, but with a new means to meet the potential demand of customers, for example, may at any time to place an order, save the cost of travel, there are data based on recommendation and so on. Discount is only a means of marketing, not the nature of the shop. Therefore, he made one hour, the representation is fast, but in reality it is convenient. But the book also is standard items, the same price and Dangdang, excellence,

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